The health of a whole generation of kids is in danger: minimal or no physical activity, unhealthy eating habits, and lack of respect for their own bodies threaten the future of our children. Most children eat wrong and get almost no physical activity anymore. Never before in human history did children grow up so unhealthy like nowadays. That makes it a social responsibility for all of us. Fitness for Kids communicates to children and young families the importance and positive impacts of a respectful life attitude, daily physical activity, and healthy nutrition.