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Program Summary
The Fitness
for Kids program consists of four basic elements:
1.
Personal
Appearances and Pilot Programs by founder Franco Carlotto
are designed to motivate and inspire youthful audiences to follow
his example and improve their understanding of how to improve
individual health habits. Single appearances summarize the elements
of a fit and healthy lifestyle for children, inspiring and educating
them, and providing information they can easily incorporate into
their daily lives. Pilot Programs last for 3-10 weeks, where during
several appearances different topics are presented, and rewards are
given once this highly interactive program is finished. The strategy
of personally bringing the message of healthy living to students was
developed by Franco in Switzerland, and proved to be simple and
effective. Aimed at elementary and middle school audiences, these
appearances can be part of a single classroom program or address an
entire student body – and tailored to be appropriate to every type
of assembly or gathering. 2.
Media
Presentations will bring the “Fitness Lifestyle”
message to larger and more diverse audiences. Franco was interviewed by
CNN in 2002 about his vision for FFK. In Europe, he and FFK receive
regular media attention, including front page coverage in nationwide
newspapers. Franco’s monthly fitness column is appearing in the
largest circulation European magazine, Fit
for Fun, and he has hosted several fitness series on Pro 7,
Europe’s largest TV channel. Plans are to bring versions of these
to American audiences, targeting younger people, their parents and
school officials. Media presentations can be conducted singly, or as
a series, but in all cases are coordinated with an active program in
schools or other organizations; one example of this approach
is a “Fitness Tip of the Week” using all available media
resources to reach as many kids as possible.
3.
Partnerships
will extend the reach and efficiencies of Fitness for Kids
along with those of other organizations that are addressing the
problems of unfit and overweight youth in their own ways. Currently,
a number of organizations are working to make changes in our schools
and communities that will result in healthier children. Groups such
as The Department of Health Services, The Five-a-Day Campaign, The Nutrition Network, the LEAF pilot program of the California
Department of Education, the Prevention Institute’s Strategic
Alliance, Boys and Girls Clubs, YMCAs, and others, are natural
allies. Fitness for Kids is working and communicating with
these agencies and identifying ways to join forces in this common
cause (take a look at our current official partners by clicking on
PARTNERS). FFK and Franco Carlotto are offering consulting services and
appearances to support other organizations and assist them in
strengthening the delivery of their messages and programs. 4.
Fitness
for Kids Clubs, ultimately, a club comprised of children and schools working
to improve their fitness activities and nutritional behaviors, will
participate in an awards program to affirm their successes and
encourage others to better themselves. Various types of incentives
are being created, based on quantifiable results, which will
recognize improvements in health habits and activity outcomes,
whether nutritional or physical. Among these are certificates and
medals, corporate-sponsored prizes, and public and media events such
as Fitness Fairs, Winner’s Walks with celebrities, school
district-wide recognition, and so on. Clubs can be part of a pilot
program (see no. 1); a larger club will be coordinated by Fitness
for Kids and launched at multiple sites in September, using the
internet, television, print media, and personal appearances. The
guiding principles of Club rules will encourage members to “be the
best they can be,” inspiring and educating them to be active, eat
healthy, and live with respect for themselves and others. There will
be no competition so every child can be a part of the program no
matter his or her level of fitness. Note: More detailed outlines for each of this 4 Elements are available per request
Events
and/or seminars include a 30-60
minute appearance of Franco himself.
He is talking about attitude (ideals, goal setting and achieving,
drugs, integrity, meaning of life, you only get one body in life, and so on), activity
(why and how to be active) and nutrition (why and how to eat healthy). Seminars
also include an interactive question & answer session and
exercising parts with the kids.
Larger events or FFK days (see below) include exciting activities for kids of all ages to
enjoy! There will be fun activities from relays, to soccer, to
basketball to hula-hoping... whatever it takes to involve ALL
kids to be active and have a good time!
Mr. World Fitness and other stars will personally be part of it all, speaking
to the kids one on one about a fit body and mind (The FFK Rules of Living).
Franco
will do stretches
and exercises with the kids, racing them in the relays and of
course, giving them certificates and little signed FFK booklets at the end of the day…his
favorite part! THis
special ”FFK Guide Book” with
all the thoughts, tips and strategies the kids learned about that
day is given to each kid
to take home and keep as motivational reminder. This booklet will be a timeless memory for
the kids and their parents to keep and refer to for the rest
of their lives! Schools
(grades K-12) that are interested in having an
event or an appearance of Fitness for Kids are
welcome to contact FFK. Currently,
we are working with schools that have more than 300 students. If
your school is smaller, we will
try
to help you contact other schools in
your area to meet the 300+ requirement. Fitness Days are anticipated to run for 3-6 hours. As always, Franco himself will give a motivational speech. He will be active with the kids and at the end of the event will deliver certificates after a hike, walk or Fun Sports Competitions (Motto: Everybody is a winner as long as he gives his best!). Franco, as always, will also sign the FFK brochures or booklets, giving them to every student, which is a lifelong lasting inspirational memory to hold on. The program of each event, seminar or visit is not rigid and can be personalized between your organization and FFK. The kids and teenagers will benefit from a life long impression and experience that will put them well on their way to a life of health, well being and honor! It will be an unforgettable day for them! They will be introduced to an exciting lifestyle of fitness, health, integrity and well being. Join the schools or charities which already experienced the powerful impact a FFK appearance can have on your kids. Do not hesitate to sign in your school or organization today. We look forward to working with you in the very near future and making an impact on your kids, parents and teachers!
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