Role models such as Christopher Reeves, “Superman,” and the former Mr. World, Steve Reeves, inspired Franco Carlotto when he was a young boy to be active, eat healthy and live with integrity. He eventually started training to become Mr. World himself.  Well, he did it, and six-times at that! However, he has never forgotten the way he and his friends looked up to these role models when they were children; the way they inspired him, encouraged him and ultimately challenged him to live life with gratitude, honor and integrity.  Franco believes that kids today lack that positive inspiration and he wants to give it back for their sake! The goal is not to make them world champions themselves, but to inspire them to achieve their own goals in a natural and healthy way and live with dignity and integrity. Franco wants to inspire them to become the best they can be!

Franco’s Fitness Clinics instruct children in athletic skills, positive health habits, sportsmanship and self-esteem. They also explain the dangers of substance and alcohol abuse and steroid use. Since kids look up to role models such as Franco, these clinics will help motivate them to imitate a positive lifestyle and make the right decisions in their lives every day.

Franco  has always cared sincerely for children and wants the best for them. FFK is his way to help all of his young friends, by giving them the resources, desire and support they need to be fit, healthy and have a PMA (positive mental attitude)! 

In Franco’s Words: “It is a social responsibility that we adults have to motivate kids and give them the opportunity to be active and participate in sports. Additionally we must show them the importance of good nutrition. It is also up to us to show children the true meaning of life by teaching them ethics, values, character, respect, tolerance, and integrity. I believe that the most important thing in this world is to live with HEART, PASSION, AND FAITH! I further believe that we all have that deep inside - especially children. No child is bad by nature - quite the opposite! That is why it makes me sad when I see so many people that conditioned themselves and each other over years not live with any heart, passion, or faith anymore. It is our biggest responsibility to empower kids to develop and live which is directed by a big heart, unlimited  passion, and unwavering faith in themselves and the world! I believe further that by doing that we - the adults - might be able to rediscover our own heart, passion, and faith and live with it again as well. Once we ALL do this, the world will be a better place instantly. "

It all started a couple of years ago when Franco was invited to talk to some kids in a single classroom in Switzerland and realized what an impact the Fitness Lifestyle and his ideals can have on a child's life. From this first school visit, Fitness for Kids is about to grow into a strong, worldwide program today. FFK already inspired thousands of children and teenagers and is still growing. The best is yet to come - join us now and become a part of the Fitness for Kids philosophy and family. Together we can inspire the children of the entire world and ultimately make it a better place!