Franco’s Fitness for Kids (FFK) works with children to educate and motivate today’s youth to become more active (Activity), eat healthier (Nutrition), and most important live a life of integrity and respect for oneself and each other (Attitude). 

Taking these three Fitness Lifestyle Principals: Attitude, Activity & Nutrition, FFK’s goal is to offer the world better citizens for the future through this very effective, unique triangle.  

Our three tier program to achieve the Fitness Lifestyle enables our youth to appreciate the achievement and maintenance of good health. These key concepts include:

Activity:  Sports and other exercise activities have become a less important part of our children’s lives. The introduction of common electronics has enabled kids to experience adventures without physical activity. Not only do these children lose out on the obvious health benefits of activity, but their communication skills, goal setting, and general attitudes are sacrificed as well.  

Nutrition:  Packaged and fast foods are often the staple of a young person’s diet. These foods lack essential nutrients, which may have several detrimental effects. By teaching children that an optimal Fitness Lifestyle starts with proper nutrition, they will learn to feed their bodies and minds at the same time. Positive results are seen in eating habits, weight, mental clarity, and attitude. Even negative aggressive behavior is better controlled.  

Attitude:  Early on, we want to promote the fact that a positive mental attitude coupled with hard work is the most effective way to achieve any significant goal in life. Mental stress has proven to be a killer among adults. We feel that a person cannot be fit and healthy unless their attitude is complimentary to our values. As the world continuous to lose ideals, Fitness for Kids' goal is to inspire children to redevelop them and live with respect, tolerance, integrity, compassion, and dignity. Through FFK they will become positive future members of society; Better kids for a better future!

We see the burgeoning need to promote these thoughts as kids spend less time with their parents and peers, and more time in front of the television and playing video games. The true cost of living an unfit lifestyle cannot be clearly measured as daily health and quality of life are compromised. We urge you to help us overcome this challenge. Join Franco and FFK in promoting the Fitness Lifestyle!

The responsibility of this organization is upon its founder, chairperson, and anchor Franco Carlotto, Mr. World Fitness, as well as other role models and its Board of Directors and Advisors.  However, the highest responsibility lies with a child’s first and most important role models - it's parents and teachers. FFK is connecting with and teaching it's ideas, strategies and techniques to both, the youth and it's parents and teachers.